Learn basics of Electronic Banking System

Science has made the world more dynamic and progressive. It has brought changes in economy, politics, culture, society and the individuals. In the finance and banking sector, this variation is tremendous. Because, the use of computer in banking ensured the mathematical accuracy and promptness. It has made banking transactions more speedy, easy and comfortable. Today, the client need not to carry a cheque book or cash money rather it is enough for him just to carry a plastic card.

 The concept of E-banking:

 
Generally speaking, electronic banking systems are electronic systems where the transactions and relationship between the bank and clients grow through electronic devices instead of paper based computerized devices for ensuring promptness and accuracy in banking transactions.

So, E-banking makes the bank and its clients enable
-    To deposit and withdraw money automatically
-    To transfer money electronically form one bank to another promptly
-    To open L/C electronically, pay bills without going to the bank and
-    To operate internal banking transactions electronically.

Objectives of E-banking:

The objectives of Electronic banking have to be discussed from two perspectives

A)    Objectives from the perspectives of bank

1.    Providing retail services and reducing costs through bank network.
2.    Reducing administrative costs through reducing the number of workers.
3.    Increasing income through fees.
4.    Expanding services

B)    Objectives from the perspectives of clients

1.    Acquiring data and information in time.
2.    Lessening time and cost transactions.
3.    Security of account.

The system of E-Banking contains the following four components:

•    Banking system software:

Which is settled up in the computer for providing the clients with different type o f transaction facilities?

•    Communication network:

Both dial-up telephone and radio link are being used as communication network.

•    Delivery channel:

Banksy, Euroclear, SWIFT etc. are being used in corporate banking, small business banking and even in individual and family banking.

•    Switching system:

Switching system is being used for transferring banking transaction in their right place through computer.

Kinds of E-Banking:

Primarily, E-banking is of two kinds:

1)    Retail electronic banking

•    ATM
•    Debit card
•    Credit card
•    Point of sale
•    Cheque transactions
•    Home banking
•    Retail Automated Clearing House (ACH)

2)    Wholesale electronic banking

•    Cash management
•    Wire transfer
•    Corporate Automated Clearing House (ACH)

Problem of E-Banking:

There are some problems of E-banking as

Firstly, Trickery and improper uses are the main issues of E-banking toay. In spite of the guarantee of security. Clients always remain anxious if anybody brings changes in his account through improper use. However, the use of SET (Secured Electronic Transaction) and cryptographic devices has lessened the fear of insecurity.
Secondly, It is said that the use of computer in banking many intricate the very problem of unemployment especially in developing countries.
Thirdly, conservativeness of the clients as well as their inability to use electronic device are the important barriers in the way of E-banking.


                                               Thank You

Factors to be considered for Off Page Optimization

Competitor’s analysis is the most important factor for Search Engine Optimization. I think it’s a broad area so without much more experience no one can better in this field. I have some little bit knowledge about Competitor’s analysis and I am sharing with you today.

Analyzing your competitors you need to take consideration in many factors.  These factors are divided into two criteria. These are ….

1.      On Page Optimization

2.      Off Page Optimization

So let’s start with the Off Page Optimization.

Off Page Optimization:

The purpose of Off Page Optimization you need select the factors those are associated with the Off Page Optimization. 

First you need to select a Niche Keyword and according on this you need to select at least 5/6 URL related to your selected Niche. And this 5/6 URL (Uniform Resource Locator) should be listed within the Google first 10 URL. Then you could start your competitor’s analysis.

Starting you analysis you have to select some factors and its need to know that everyone have some additional way for analyzing for their own competitors. But in general we all do the same. So the related factors for competitor’s analysis are given below…

1.      Page Rank (PR)

2.      Alexa Rank

3.      Indexed Page

4.      Keyword

5.      Keyword Prominence and proximity

6.      Google Review

7.      Google+ Page

8.      Directory Listing

9.      Social Signals

To understand these factors some explanations are given below…

    Page Rank:

Page Rank is one of the most important factors for competitor’s analysis. First you have to check the actual page URL page rank and then you also need to check Domain page rank. So after checking if you find that the URL page rank and Domain rank is low then it is good for you to compete with your competitor’s. But if the page rank for both URL and Domain is high then it will be tough for you to compete with competitors.

      Alexa Rank:

Alexa rank a websites on the basis of visitors. If URL and Domain Alexa rank is high it means they have low amount of visitors but it Alexa rank is low then it will be tight for you to compete. To win with competitors you will need to generate more visitors.

       Indexed Page:

You need to analyze competitor’s site’s index page. How much page was indexed in Google? For example it may be 1 lack or more or less. If indexed page is low then it will good for you to compete with the competitor’s or if the indexed page is high then it will be difficult to beat them.

      Keyword:

Keyword is another major factor for consideration. You have to identify are they use keyword in their URL, Description and Title. If there is any lacking to put keyword to your competitor’s Title, URL and Description then it will be good enough for you beat them in future.

     Keyword Prominence and Proximity:

Keyword prominence means keywords are near to each other and Proximity means keyword are in the starting point. So you need to find the competitor’s lacking in the Prominence and proximity. If there is any lacking it will good for you.

     Google Review:

Google review for the competitor’s sites then you have to put it down and you have to do more than your competitors.

     Directory Listing:

Directory listing means you have to find out competitor’s page are listed on the directory or not? For example Dmoz and Yahoo Directory

     Social Signals:

Social signal means in Tweeter, Facebook, Diggs, Stumbleupon, Delicious, Pinterest, Linkedin. And you need to identify how much are your competitor’s are associated with these social media. 

      Bing Indexed:

As like Google indexed page you also need to identify how many page are indexed in Bing of you competitor’s site.

In summary I want to tell all of my online friends that these are the major factors for Off Page Optimization but there are some others factors and you can also do it by paying method.

So thanks a lot all of you and I will write On Page Optimization factors another time till then take care yourself.

                       By Tanvir Ahmed

My 3rd Blog......on going